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NEW TENDENCY is a Berlin-based design studio that applies Modernist design principles onto contemporary objects of the everyday. In Bauhaus tradition, NEW TENDENCY creates products characterized by conceptual design, clean aesthetics and functional form, handcrafted in Germany. The collection of furniture and accessories develops under the creative direction of Manuel Goller and consists of original products as well as collaborations with selected designers and architects.

Products from NEW TENDENCY are sold by selected shops and partners in major cities such as Berlin, Munich, Zurich, London, Seoul and New York.

Selected Press

これまで〈M/M(PARIS)〉〈JW ANDERSON〉〈DIS〉〈ZEITGUISED〉などさまざまなアーティストとコラボしてきた〈TOSHIKI〉。今回新たなコラボレートを通じて、互いのクリエイティビティが影響し合う関係性や、その背景を表現する。ベルリンの空気感を感じられる展示だ。

‎Casa BRUTUS , Tokyo, October 14th, 2021
Es ist eine deutsch-französische Liebeserklärung an Europa – mit der es sich besonders schön leben lässt!

Mona Bergers, Architectural Digest , October 23rd, 2020
A poetic visual metaphor for the unity of the largest peace project in the history of the world

Jack Stanley, Hypebeast , October 22nd, 2020
New Tendency is not just a name but a guiding principle for us to keep on challenging the status quo

Stephanie Wade, Ignant , Berlin, March 4th, 2020
We’ve always loved the alleged “ease” of fashion, the playfulness, and the imagery. None of these things are found very often in the furniture world. With NEW TENDENCY, we are trying to change this, and the collaboration with ALYX is a perfect start. We felt very connected with their products and brand: the graphics, the resilience, the technical materials, the love for details, and poetry.

Thom Bettridge, 032c , Berlin, July 19th, 2018
Bauhaus verpflichtet

Florian Siebeck, Frankfurter Allgemeine Quarterly , Frankfurt, December 1st, 2016
Berlin’s Bauhaus Boys

Jessica Hannan, Sleek , Berlin, August 26th, 2016
On the beam: the making of New Tendency’s bar stool

Wallpaper* , London, July 13th, 2016
A contemporary face of Bauhaus can now be seen in Mitte, Berlin’s most creative and fashionable district

Yoko Choy, Wallpaper* , London, June 14th, 2016
Fast Company , May 18th, 2016
Sleek, minimal piece of craftsmanship that embodies their precision-based aesthetic

Highsnobiety , April 28th, 2016
Constantly redefining the norm and crafting fresh modes of thinking

Kinfolk , January 1st, 2016
Études Studio and NEW TENDENCY both rely on collaboration and conversation between artists and designers to enhance their work

Adriano Batista, Fucking Young , Barcelona, August 29th, 2015
Casa Vogue , January 17th, 2014
Deconstructing a Prestigious Name

Alice Rawsthorn, The New York Times , New York, January 13th, 2013